I am very honored to be the featured developer profile in this month’s edition of Adobe Edge— the online magazine for Adobe developers. The article, “Behind the scenes of Sam’s Interactive Reader” chronicles the creation of Storybook Anytime and the production of our flagship Adobe AIR product, Sam’s Interactive Reader. Be sure to take a few minutes and check it out. The AIR Marketplace and AIR product team have been a fantastic champion of Storybook Anytime. I’d also like to take this opportunity to thank them for their continued support.

Storybook Anytime announced today the official launch of “Creative Submissions“. This is a new area of the web site specifically for content creators to contribute their works for sale within Sam’s Interactive Reader. Storybook Anytime Creative Submissions is looking for original creative works that are unique and interesting. This includes live action video, animation, children’s music, and educational and fun games for kids. Sam’s Interactive reader is known for its quality “Edutainment” content. There are many talented and creative individuals that...

The Adobe Air team presented Storybook Anytime during the Adobe MAX conference in Milan, Italy this past December. Robert Christensen presented a session titled “Monetizing Applications with Adobe AIR” in which he examined case studies that describe how developers are attempting to monetize and market AIR applications. The featured case study was Storybook Anytime and its products Sam’s Interactive Reader and Sam’s Fish Bowl (both developed by yours truly). It included a glimpse into the online social marketing  techniques used via Facebook (and now Twitter) to generate...

The first task that an online business will face is choosing a domain name. Sometimes this is as simple as extending the existing brand name online. Most often this is not an option because some one else already owns the domain. Successful Internet Marketing starts with understanding creative online brand name strategy and your target audience. In some cases companies such as Coca-Cola or Ford Motor Company already have a brand that makes choosing and owning a domain name a no-brainier. For most of us however, this process is difficult given that our company name was created well before we thought...

When I came across the imagery below from David Armano at Logic+Emotion I actually laughed out loud. What is most brilliant about it is that you can view it from one of two perspectives. Either a creative agency that expands and matures or watching egos slowly melting into actual competency. Having had the pleasure of working in and with several agencies over my career it struck me as the later. Every business that is driven by the “agency model“, without a firm understanding of how it works, will ultimately find itself destine to be a small creative agency. The model itself requires...

Sam’s Fish Bowl allows you to become the caregiver of a super-unique fish. Your fish is alive and well and lives everyday on Facebook. He will require special care and feeding from both you and your friends, and will certainly become a beloved member of the family. Each time you feed your fish you will earn Super Feeder Points. These points can be shared with your child’s Super Reader Points within Sam’s Interactive Reader. You’ll love this casual game and it also helps spread the word about Storybook Anytime through everyone’s social network on Facebook.

It’s been five months since Storybook Anytime launched the first version of its online children’s library. It is amazing the amount of feedback and suggestions that was received from users. That feedback did not fall on deaf ears. Storybook Anytime is pleased to announce “Sam’s Interactive Reader”- a child safe downloadable application that allows your children to discover the fun of reading and learning through interactive media. The application is available to download for free and comes with a free story to get you started. Its easy to use interface allows your children...