Real vs. Perceived Strategy

I have been helping companies create and execute unique and focused strategies as a technology evangelist for several years now. It is often difficult to communicate the difference between real and perceived strategies when helping companies increase the bottom line. Seth Godin delivers a fantastic explanation of the difference between real strategy and tactics in a recent blog post. Many companies get so tangled up in perceived strategies that they find it extremely difficult to execute meaningful tactics. This process inevitably results in lost revenue due to ineffective execution. Most business...