Is it useful?
From the Bokardo blog today, this techno-centric cartoon that pretty much says it all.
I find that people sometimes think that technology itself is the solution to business problems. In fact this is far from the truth. The application of technology can provide a solution.
Often programmers (we can be a focused group) will not see the forest for the trees. We are so busy making sure that as many cool features as possible are built into a form, we forget the form just needs to quickly collect a name and email address.
Real vs. Perceived Strategy
I have been helping companies create and execute unique and focused strategies as a technology evangelist for several years now. It is often difficult to communicate the difference between real and perceived strategies when helping companies increase the bottom line. Seth Godin delivers a fantastic explanation of the difference between real strategy and tactics in a recent blog post.
Many companies get so tangled up in perceived strategies that they find it extremely difficult to execute meaningful tactics. This process inevitably results in lost revenue due to ineffective execution. Most business leaders quickly recognize the results of failed tactical execution. The fact that this failure could be a direct result of a bad strategy is rarely considered. Tactics should be easy to execute if the appropriate strategy is in place and led with the correct vision and values. The next time you find yourself a midst a series of failed executions, I submit to you that perhaps it’s time to re-examine your strategic direction.
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