Online Brand Identity: What’s your name?

The first task that an online business will face is choosing a domain name. Sometimes this is as simple as extending the existing brand name online. Most often this is not an option because some one else already owns the domain. Successful Internet Marketing starts with understanding creative online brand name strategy and your target audience. In some cases companies such as Coca-Cola or Ford Motor Company already have a brand that makes choosing and owning a domain name a no-brainier. For most of us however, this process is difficult given that our company name was created well before we thought...